The Canadian Home
(2022–2023)
Niche: Real Estate | Service: Google Ads Lead Generation, and Drip Email
Objective
The Canadian Home, a newly launched real estate Brokerage, wanted to generate high-quality buyer leads and provide enough prospects for its network of realtors across different areas.
Challenges
Being a new brand, they lacked consistent inbound leads.
Realtors needed exclusive leads for their local areas.
Cost per lead (CPL) was initially too high at CAD 20, making scalability difficult.
Strategy & Execution
Budget: CAD 10,000/month
Audience:
Buyers looking for first homes, upgrades (semi to detached), or investment properties.
Investors exploring rental income opportunities.
Google Ads Approach:
Performance Max campaigns, supported by targeted Search Ads.
Keywords included: “house for sale near me,” “detached homes,” “single houses for sale [location].”
Interest signals layered to capture audiences actively looking for new homes.
Meta Ads Support:
Campaigns highlighting low down payment options and mortgage facilities.
Used for remarketing and nurturing visitors who dropped off.
Landing Pages:
Separate funnels for buyers (best price deals, mortgage tie-ups) and sellers (staging support, more offers at better pricing).
Lead Nurturing:
Leads were funneled into a CRM, followed by a 7-step email drip campaign.
Flow: Welcome Email – Property highlights – Mortgage tips – Investment insights – Rental income guidance.
Results
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Leads Generated: 800-850 per month
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CPL Reduced: From CAD 20 – CAD 10-12 (40-50% improvement)
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Closings: 200+ deals every month
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CTR: Achieved up to 20% on top-performing ads
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Traffic Growth: 40-50% increase across channels
Key Insights
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Email drips played a crucial role in converting cold leads into warm prospects.
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Location-based ads with remarketing significantly improved relevance and conversion.
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Emotional messaging mattered:
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For Asian buyers – “A dream home for your family”
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For Western buyers – “A smart investment for your future.”
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