Resortire

Feb 2024 – May 2024

Niche: Clothing & Fashion | Service: Branding + Performance Marketing

Resortire Logo

Objective

 

Resortire, a new apparel brand specializing in party wear, resort wear, and beach wear with an average price point of ₹6,000, wanted to:

  • Build strong brand visibility in the premium women’s fashion segment.

  • Achieve sales of ₹6-7 Lakhs by the end of the 4th month.

Challenges of Resortire

Challenges

 

  • Entering the competitive apparel market as a new brand.

  • Price point considered expensive for mid-market, but below true luxury labels.

  • Needed to balance brand positioning (aspirational, empowering) with sales performance.

Strategy & Execution

 

Budget: ₹2,50,000 per month

  • Target Audience: Women aged 18–60, aspirational, urban, and interested in travel, fashion, and lifestyle in Tier 1 and Tier 2 Cities.

  • Platforms Used:

    • Google Ads (catalog & display campaigns)

    • Meta Ads (catalog, retargeting, brand awareness)

    • YouTube Ads (women vacation empowerment concept)

    • Pinterest & FB Groups (community building & organic buzz)

    • Influencer Marketing (fashion influencers, age 20-30)

    • SEO for long-term visibility

  • Creative Concept:
    “Women who work all year deserve to flaunt their boldness, beauty, and empowerment during their dream vacation.”

    • Ads featured women enjoying exotic vacations in bold, confident resort wear.

    • Built brand identity around inner beauty, confidence, and empowerment.

  • Performance Layer:

    • Catalog Ads on Google & Meta targeting product-viewers and cart abandoners.

    • Email Automation:

      • Bounce-back campaigns: “Aren’t you buying? Here’s 20% off, because we know you deserve this vacation.”

      • Retargeting sequence to recover 20–30% of dropped-off customers.

    • Shopify Banner: “First-time buyers get 20% off.”

Results for Resortire

Results

 

  • Sales Target: Exceeded – achieved ₹6.5 Lakhs by Month 4.

  • Bounce Recovery: Retargeting + email offers recovered 20–30% of lost customers.

  • Brand Awareness: Community building via Pinterest & FB groups boosted organic buzz.

  • Influencer Campaigns: Generated a buzz among younger audiences (20–30).

Key Insights

 

  • Women in this segment buy emotion and confidence above price tags.

  • Empowerment-driven creatives resonated strongly and boosted conversions.

  • Retargeting with timely offers was crucial in recovering high-value abandoned carts.

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