Pacific Packaging Australia
Feb 2024 – May 2025
Niche: Manufacturing & Industrial Packaging | Direct Sales Growth + Client Retention
Objective
Increase direct sales through their website targeting only Australian clients.
Challenges
Focused only on the Australian market.
Extremely wide product range with varied applications (FMCG, fertilizers, industrial packaging).
Limited budget requiring precise targeting and efficient creative allocation.
Strategy & Execution
Budget: AUD 2,000 / month.
Audience:
Manufacturing units needing industrial & consumer-grade plastic packaging.
Fertilizer companies and agriculture-related businesses.
Procurement heads, purchase managers, and B2B decision-makers.
Google Ads Approach:
Hyper-niche targeting with usage-based keywords (e.g., “fertilizer packaging bags Australia,” “food-grade plastic packaging supplier”).
Meta Ads Support:
Retargeting existing users & cart abandoners with a 20% off offer campaign.
Created custom audiences based on site visitors and engaged customers and past customer list.
SEO: Optimized product categories with educational content on microns, degradability, and sustainable plastic disposal to establish brand trust & authority.
LinkedIn Ads: Precision targeting of procurement and purchase professionals to drive new B2B prospect traffic to the website.
Results
Achieved 1.5X ROAS growth month-on-month.
30% increase in new traffic via SEO and LinkedIn campaigns.
Successful LinkedIn B2B prospect conversions redirected to Magento sales pipeline.
Key Insights
LinkedIn Ads worked best for new business targeting.
Google Search Ads captured high-intent buyers ready to convert.
Meta Retargeting ensured cart recovery and customer retention.
Balanced approach of brand trust content + conversion-focused ads was key to results.